This is Marketing: You Can’t Be Seen Until You Learn to See

This is Marketing” demonstrates what nonprofit marketers have known all along — how marketing can be a force for change through the use of empathy, connection, and emotional labor.

The bestselling author and member of the Marketing Hall of Fame, Seth Godin recaps many of his original concepts explored in some of his best-loved library of 18 books. He challenges marketers as agents of change to be a driver of the market by identifying their smallest viable audience, those that they can serve best, and solve their problem. It’s about meaningfully and personally connecting to the people that want it and bringing positive change into their lives.

“The smallest viable market makes sense because it maximizes your chances of changing a culture. The core of your market, enriched and connected by the change you seek to make, organically shares the word with the next layer of the market. And so on. This is people like us.”