Tag: marketing
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The Algebra of Happiness
The Algebra of Happiness provides a formula for happiness based on Scott Galloway’s personal experience as a father and a son combined with his professional experience a serial entrepreneur, and […]
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Marketing: A Love Story
If we show people that we care, they care back. She writes: “Great content doesn’t feel like marketing – it feels like a gift.” Jiwa demonstrates how to differentiate and […]
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies
White covers the various aspects of marketing from brand development to measurement with simplified prose and supporting visualizations that help explain some of the more complex marketing concepts. A must-read […]
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Advertising, Creativity, Marketing, Storytelling
Episode #46: Storytelling
In this episode, Amy Saidman from Story District teaches us about storytelling. You will learn the biggest challenges facing storytellers, how to address them, the key elements of a good story, and tips to improve your storytelling skills.
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Advertising, Career Advice, Marketing, Mentorship
Episode #45: Tips for Middle Managers
Middle managers play a crucial role in organizations bridging the gap between top-level management and front-line employees. But it takes the right combination of skills, visibility, and strategic networking to help middle managers get noticed.
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Advertising, Agency Life, Career Advice, Marketing, Mentorship
Episode #44: How to Get Unstuck in Your Career
There are times when you feel stuck in your career and need a boost! Learn 5 ways to get unstuck in your career from brand marketing strategist Carli Sidoti.
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Advertising, Agency Life, Career Advice, Marketing
Episode #43: How to Have Difficult Conversations
Colette Fortin, a divorce mediator turned business coach provides a framework for having difficult conversations. Learn the types of difficult conversations, different ways to view them, and how to get to the zone of yes using the model and continue the path forward.
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Advertising, Agency Life, Career Advice, Marketing
Episode #42: Surviving & Thriving After a Layoff
Layoffs are a fact of life if you work in marketing or advertising. Marketing leadership coach and consultant Elizabeth Coluby shares her personal experience and tips on how to survive and thrive after a layoff.
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Advertising, Agency Life, Career Advice, Internship
Episode #41: 5 Ways to Sell Yourself: Entry-Level Interview Tips
In this episode, Kelly Callahan-Poe and Julia McDowell provide 5 entry-level interview tips for marketing and advertising jobs. Today employers take an average of 6-8 seconds to review a resume. While hard skills make up the majority of a resume, it’s the soft skills that make or break your ability to get hired. Learn the top 5 ways to sell yourself with a bonus 5 at the end of the episode.
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Episode #40: Motherhood + Ambition
In this episode, Kelly Callahan-Poe chats with Sara Madera, a career coach for working moms, about motherhood and ambition. They discuss the impact of kids on your career, tips for […]
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Host: Kelly Callahan-Poe
Kelly Callahan-Poe shares 30+ years of work + life strategy to help you navigate the jungle gym of marketing and advertising career advancement. Find Kelly on social:
Former Host: Julia McDowell
A DC-agency girl, Julia’s career blossomed while working up the ladder at a top ad agency in the mid-Atlantic region, from account coordinator to President! Since 2017, Julia has been building Five Ones, working with many associations as well as continuing work for prestigious nonprofits. Find Julia on social: