Tag: book club
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Marketing: A Love Story
If we show people that we care, they care back. She writes: “Great content doesn’t feel like marketing – it feels like a gift.” Jiwa demonstrates how to differentiate and […]
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Marketing Plan Workbook
The Marketing Plan Workbook from Julia McDowell at Five Ones is a handy guide with 50 pages of planning help and productivity to help you meet your marketing goals. As […]
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Essentialism
The basic value proposition of essentialism is to give yourself permission to stop trying to do it all, to stop saying yes to everyone, so you can make your highest […]
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Slay Like a Mother
To honor Mother’s Day, we are reviewing the book Slay Like a Mother: How to Destroy What’s Holding You Back So You Can Live the Life You Want by Katherine […]
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies
White covers the various aspects of marketing from brand development to measurement with simplified prose and supporting visualizations that help explain some of the more complex marketing concepts. A must-read […]
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Change: How to Make Big Things Happen
Professor Damon Centola examines the science of how innovative ideas, movements, and behavior spread through social networks. His research dispels the myths of the influencer, ideas that go viral, and […]
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Post Corona: From Crisis to Opportunity
In Post Corona, NYU Professor and serial entrepreneur Scott Galloway, predicts how the pandemic will reshape the business environment. For many brands in the post corona world, safety and survival […]
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Think Again: The Power of Knowing What You Don’t Know
Organizational psychologist and Wharton professor Adam Grant pushes us past the 2020 pivot to rethinking its meaning and our outlook on it in his latest book Think Again. Through storytelling […]
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The One Thing
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results written by Gary W. Keller and Jay Papasan teaches how to deliver results by prioritizing a single task. At any […]
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Netflix Culture: Freedom & Responsibility
Netflix Culture: Freedom & Responsibility,” also called the Netflix Culture Memo, is the foundational living document of behaviors and skills written by Patty McCord, Netflix’s Chief Talent Officer and CEO, […]
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Host: Kelly Callahan-Poe
Kelly Callahan-Poe shares 30+ years of work + life strategy to help you navigate the jungle gym of marketing and advertising career advancement. Find Kelly on social:
Former Host: Julia McDowell
A DC-agency girl, Julia’s career blossomed while working up the ladder at a top ad agency in the mid-Atlantic region, from account coordinator to President! Since 2017, Julia has been building Five Ones, working with many associations as well as continuing work for prestigious nonprofits. Find Julia on social: