Tag: bernadette Jiwa

• August 21, 2024Book Reviews

  Story Driven: You Don’t Need to Compete When You Know Who You Are

  Successful people and organizations don’t feel the need to compete because they know who they are and they are not afraid to show it. A company is either competitive-driven (reactive […]

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  August 21, 2024Book Reviews

  Make Your Idea Matter: Stand Out with a Better Story

  Make Your Idea Matter features 75 short chapters of business and brand storytelling ideas to help you discover new ways of thinking about what you do, how you tell your […]

• August 21, 2024Book Reviews

  Hunch: Turn Your Everyday Insights Into the Next Big Thing

  All entrepreneurs are not superstars and visionaries, but the ones with groundbreaking ideas intuitively made connections between categories, target audience insights, or unmet needs that others overlooked. Hunch provides a […]

• August 21, 2024Book Reviews

  Meaningful: The Story of Ideas That Fly

  Ideas that fly begin with the customer’s story. The story is the jumping off point for product innovation and marketing that translates opportunities into tangible insights. Those insights are turned […]

• August 21, 2024Book Reviews

  Marketing: A Love Story

  If we show people that we care, they care back. She writes: “Great content doesn’t feel like marketing – it feels like a gift.” Jiwa demonstrates how to differentiate and […]