Book Reviews

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies

White covers the various aspects of marketing from brand development to measurement with simplified prose and supporting visualizations that help explain some of the more complex marketing concepts. A must-read for newcomers to the industry and a solid reminder for seasoned veterans.

Photo Credit: Dan White & goodreads

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Host: Kelly Callahan-Poe

Kelly Callahan-Poe shares 30+ years of work + life strategy to help you navigate the jungle gym of marketing and advertising career advancement. Find Kelly on social:

Former Host: Julia McDowell

A DC-agency girl, Julia’s career blossomed while working up the ladder at a top ad agency in the mid-Atlantic region, from account coordinator to President! Since 2017, Julia has been building Five Ones, working with many associations as well as continuing work for prestigious nonprofits.  Find Julia on social:

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