Marketing: A Love Story
If we show people that we care, they care back. She writes: “Great content doesn’t feel like marketing – it feels like a gift.” Jiwa demonstrates how to differentiate and add value by telling a better brand story.
Photo Credit: Bernadette Jiwa
Tags: bernadette Jiwa, book club, marketing, wwmediaclub
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Host: Kelly Callahan-Poe
Kelly Callahan-Poe shares 30+ years of work + life strategy to help you navigate the jungle gym of marketing and advertising career advancement. Find Kelly on social:
Former Host: Julia McDowell
A DC-agency girl, Julia’s career blossomed while working up the ladder at a top ad agency in the mid-Atlantic region, from account coordinator to President! Since 2017, Julia has been building Five Ones, working with many associations as well as continuing work for prestigious nonprofits. Find Julia on social: