Loonshots: How to Nurture the Crazy Ideas that Win Wars, Cure Diseases, and Transform Industries

Safi Bahcall, an American physicist, technologist, and entrepreneur, uses examples from world history combined with storytelling to advise leadership teams on strategy and innovation. His focus is not on the moonshot, a destination or big exciting goal, but a loonshot, which is how we get there.

Because innovation happens in the dynamic transfer between these groups, these small shifts in how teams are structured can enable big breakthroughs.

In a time where innovation is needed most, Loonshots is a must-read for all leaders striving for organizational transformation. Click here to view a recap of his thesis.

3 Ways to Cultivte Loonshots:

1. Achieve a balance between your “artists and soldiers” through dynamic, constant exchange.

2. Manage the balance between the two groups with continuous nurturing.

3. Love and respect your “artists and soldiers” equally.