Book Reviews
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The Art of Noticing
The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday by Rob Walker inspires curiosity and mindfulness through a series of 131 exercises […]
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Make Your Idea Matter: Stand Out with a Better Story
Make Your Idea Matter features 75 short chapters of business and brand storytelling ideas to help you discover new ways of thinking about what you do, how you tell your […]
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Hunch: Turn Your Everyday Insights Into the Next Big Thing
All entrepreneurs are not superstars and visionaries, but the ones with groundbreaking ideas intuitively made connections between categories, target audience insights, or unmet needs that others overlooked. Hunch provides a […]
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Meaningful: The Story of Ideas That Fly
Ideas that fly begin with the customer’s story. The story is the jumping off point for product innovation and marketing that translates opportunities into tangible insights. Those insights are turned […]
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The Algebra of Happiness
The Algebra of Happiness provides a formula for happiness based on Scott Galloway’s personal experience as a father and a son combined with his professional experience a serial entrepreneur, and […]
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Marketing: A Love Story
If we show people that we care, they care back. She writes: “Great content doesn’t feel like marketing – it feels like a gift.” Jiwa demonstrates how to differentiate and […]
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Marketing Plan Workbook
The Marketing Plan Workbook from Julia McDowell at Five Ones is a handy guide with 50 pages of planning help and productivity to help you meet your marketing goals. As […]
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Essentialism
The basic value proposition of essentialism is to give yourself permission to stop trying to do it all, to stop saying yes to everyone, so you can make your highest […]
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Slay Like a Mother
To honor Mother’s Day, we are reviewing the book Slay Like a Mother: How to Destroy What’s Holding You Back So You Can Live the Life You Want by Katherine […]
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies
White covers the various aspects of marketing from brand development to measurement with simplified prose and supporting visualizations that help explain some of the more complex marketing concepts. A must-read […]
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Host: Kelly Callahan-Poe
Kelly Callahan-Poe shares 30+ years of work + life strategy to help you navigate the jungle gym of marketing and advertising career advancement. Find Kelly on social:
Former Host: Julia McDowell
A DC-agency girl, Julia’s career blossomed while working up the ladder at a top ad agency in the mid-Atlantic region, from account coordinator to President! Since 2017, Julia has been building Five Ones, working with many associations as well as continuing work for prestigious nonprofits. Find Julia on social: