Building a StoryBrand Clarify Your Message So Customers Will Listen

Check out the book here.

“Every ad agency has a process and formula for storytelling… Storybrand’s SB7 framework is a simple formula that makes the customer the hero with a problem, who meets a guide with a plan to fix it, and calls them to action to avoid failure, ending in success.”

“Its a nearly tied up package define a customer journey straight out of a Hollywood plot… I like the simplicity of the framework. The focus is on the customer and how your products and services can solve their problem. In short, storytelling sells. But you knew that and just got lost along the way…”