Book Reviews

Make Your Idea Matter: Stand Out with a Better Story

Make Your Idea Matter features 75 short chapters of business and brand storytelling ideas to help you discover new ways of thinking about what you do, how you tell your story, and how to make it matter.

Photo Credit: Bernadette Jiwa

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Host: Kelly Callahan-Poe

Kelly Callahan-Poe shares 30+ years of work + life strategy to help you navigate the jungle gym of marketing and advertising career advancement. Find Kelly on social:

Former Host: Julia McDowell

A DC-agency girl, Julia’s career blossomed while working up the ladder at a top ad agency in the mid-Atlantic region, from account coordinator to President! Since 2017, Julia has been building Five Ones, working with many associations as well as continuing work for prestigious nonprofits.  Find Julia on social:

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