Meaningful: The Story of Ideas That Fly
Ideas that fly begin with the customer’s story. The story is the jumping off point for product innovation and marketing that translates opportunities into tangible insights. Those insights are turned into products and services that provide customers with features and benefits that are relevant to them. Those that are successful will unlock the value of the story by making things that are meaningful for the people who use them.
Photo Credit: Bernadette Jiwa
