Junior: Writing Your Way Ahead in Advertising

Junior by Thomas Kemeny is a book that celebrates “the years in the trenches” that will have advertising insiders chuckling in recognition as to the daily foibles of their vocation. Kemeny provides helpful writing tips and strategies for beginners and old-timers alike to bring more clarity to their own communications.

Here are a few favorite funny quips from the book:

“Everything sounds better with a British accent.”

“LOL is in the Oxford English dictionary. OMG, help us.”

On New Business “The best work you’ll never make.”

“There is nothing in advertising worth fighting for, but that’s no reason not to.”

Photo Credit: Thomas Kemeny & goodreads